George Sard is co-founder and chair of the firm. Sard's internal and external communications expertise is regularly called upon by Fortune 500 companies facing high-profile litigation and crisis situations. One lawyer says: "George is very knowledgeable and connected. The longevity of his experience helps him give a good estimation of how something is going to play in the press." Another says Sard "understands the business and understands how law firms work. He has a really effective communication style, especially with lawyers." Before the founding of Sard Verbinnen & Co in 1992, Sard was a chair of financial public relations firm Ogilvy Adams & Rinehart.