Sard Verbinnen & Co

PR & Communications Department

USA - Nationwide

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Sard Verbinnen & Co is a strategic communications and media relations advisory firm. The firm's interdisciplinary litigation support team attracts a diverse clientele of international corporations, high net worth individuals, private and public companies, and educational institutions. Sard Verbinnen & Co is recognised by peers for its exceptional financial PR and crisis management capabilities.

"I think they are the best, full stop," says one attorney; "if I have a choice, they are my number one." Another lawyer praises their "superb client counsel, proactive reputation and deep bench."

Work highlights

Sard Verbinnen & Co assisted Pabst Brewing Company with its reputation management and communications strategy throughout the brewing giant's two-year contract dispute with MillerCoors.

Notable practitioners

George Sard is co-founder and chair of the firm. Sard's internal and external communications expertise is regularly called upon by Fortune 500 companies facing high-profile litigation and crisis situations. One lawyer says: "George is very knowledgeable and connected. The longevity of his experience helps him give a good estimation of how something is going to play in the press." Another says Sard "understands the business and understands how law firms work. He has a really effective communication style, especially with lawyers." Before the founding of Sard Verbinnen & Co in 1992, Sard was a chair of financial public relations firm Ogilvy Adams & Rinehart.