Privacy & Data Security

About

Provided by Kelley Drye & Warren LLP

Kelley Drye’s Privacy and Information Security attorneys work on the leading edge of media, technology and business, helping clients understand and proactively address the consumer privacy, information security and compliance issues they face as they implement new technology and develop innovative tactics to leverage consumer data.

We have particular strength at the intersection of privacy and advertising and marketing law, and we often perform comprehensive compliance reviews of marketing and consumer contact policies and practices, ranging from telemarketing compliance assessments, to privacy and data security-by-design gap analyses, helping you identify potential “red flags” that, when addressed, can mitigate your exposure of becoming a future regulatory or litigation target.  We advise on the use of consumers’ personal information, geo-location and device data in marketing and advertising, including obtaining effective consent for e-mail marketing, text messaging and online behavioral marketing, and on compliance obligations under the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Federal Communications Commission’s CPNI regulations, the Telephone Consumer Protection Act (TCPA), the Federal Trade Commission’s Telemarketing Sales Rule and the CAN-SPAM Act, as well as state laws and regulations.