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What the team is known for Maintains an impressive team of specialists across offices in Hong Kong, Beijing and Shanghai. Has an impressive track record handling both contentious and non-contentious mandates. Handles trade mark, patent, regulatory and compliance work, and is a popular choice of counsel for major international brands as well as increasingly serving domestic clients. Offers a broad range of expertise covering the consumer products, fashion, entertainment, electronics and pharmaceutical industries. Often acts for high-end clients from the luxury goods sector. Well placed to assist multinationals with protecting and enforcing their IP rights in China. Bolstered by its PRC joint operation with FenXun Partners, as well as leveraging its regional and global network to provide joined-up international advice.
Strengths A client reports: "Their performance has been terrific. Our company needs a firm with global footprint and Baker McKenzie have 100% proven themselves - there is no corner that they cannot reach."
Another client adds: "The Baker McKenzie team understands what our commercial needs are and provides us with both legal and practical advice, always meeting our expectation and tight timelines."
Work highlights Acted for Pernod-Ricard, Moët Hennessy, Diageo and Rémy Cointreau on bringing criminal proceedings concerning the sale of counterfeit spirits against three parties.
Clifford Borg-Marks rises in the rankings after winning plaudits for his significant IP expertise. He offers expert advice on contentious trade mark matters, including invalidation actions and infringement proceedings. Peers endorse his "vibrant practice," adding: "He is a fluent Mandarin speaker and has insight into the China IP world."
Tan Loke-Khoon leads the firm's intellectual property department and is widely regarded for his wealth of experience in the IP space. His expertise in IP rights enforcement and infringement cases is sought after by many household names, including consumer goods conglomerates and international retailers.
Maria Smith is recognised for her experience in assisting international clients with IP portfolio management and brand protection mandates, with a focus on copyright and trade mark matters. One client describes her as "a well-equipped practitioner with solid knowledge," and also appreciates that "she stands from the client's perspective to assess matters."
Loo Shih Yann is known by interviewees as a "really solid" name for his contentious IP work, which includes patent and trade mark enforcement actions and infringement proceedings. He is frequently mandated by high-profile clients in the TMT and luxury retail sectors.